The ancient Greek philosopher Plato once stated that necessity is the mother of invention. For Nature Geeks LLC, that necessity occurred several years ago in the form of trying to find natural and environmentally friendly personal care products (shampoo, body wash, moisturizer, etc.) for myself and my family. Searching the available resources, I discovered that, for the vast majority of so-called natural personal care products, the natural ingredients were more or less an addition to regular non-natural products, and the word "natural" only seemed to matter as a marketing ploy. I refused to believe that this was the sum of natural products- there had to be people and companies that were committed to their ideals and committed to making products where "natural" isn't an afterthought.